Digital printing

Digital has found a clear position in the market for high value print, such as applications requiring variable data and imaging, short and medium run length jobs, and applications requiring the highest print quality.

However, it has only been available for flexible packaging since 2014, with the launch of Hewlett Packard’s Indigo 20000 Digital Press.

While adoption of digital printing in flexible packaging is in its infancy, and growth expected in double-digits for the foreseeable future, technology driven CPGs today stand to benefit immensely from its disruptive ability to change how packaging is produced.

HP Indigo 20000 Digital Press to provide customers with its unique advantages, including:

Setup time and waste are substantially reduced.

PDF’s are used as the image source, so no plates are used in the printing process.

Short runs, and medium run length multi-SKU jobs are produced cost effectively.

Our 30” wide web accommodates most flexible packaging sizes.

Only digital printing can produce packaging with variable content (VDP – Variable Data Printing).

Image quality is photo-quality and meets or exceeds that of flexo and roto-gravure, and is capable of hitting 97% of the Pantone gamut with 100% color consistency and perfect registration.

Variable Imaging

One of key ways digital printing is different from conventional printing is its ability to print unique text and graphics on each and every package. Marketing campaigns can be run and linked to web content, and graphically rich variable imagery improves shelf appeal. It’s this capability that launched “One to One Marketing” when digital was first introduced to the printing market in the late 1980’s, and will now similarly impact flexible packaging.

Full Service Flexible Packaging Company VektroPack offers a full range of services, including:

Pre-media – includes die-lines, color matching, and optimization for digital
printing. It’s here where special effects are applied, such as the ability to create a unique image for every package printed. It’s also in this step where a print-ready PDF is created, and sent to the press, thus eliminating the need for printing plates.

Solventless Lamination – cures fast, and is more environmentally friendly than alternative processes.

Multi-format pouch making – includes a variety of stand-up pouch and lay flat pouch formats with optional press to close zippers and hang holes.

Made & printed by Vektro:

Order anywhere from 1 to 10,000 printed pouches.

No set-up or cylinder costs like gravure or flexo printing formats.

Ability to run multiple same-size SKUS at once.

Fast turnaround, eliminating lengthy overseas shipping times.

CMYK+W colours, matt or gloss finishes available.